philosophy

philosophy

Turn a blind eye to evils in the fashion industry? Not with us!

For this reason we are:

1. good for the environment

Being organic has nothing to do with being trendy but about taking a stance. We support our farmers in India enabling them to implement organic farming methods in the future. As a result less valuable drinking water will be wasted and the earth will not be damaged by chemicals. Organic cotton is very light, lovely and soft on the skin. Our styles are comfortable to wear and good for your skin! ´Cos no pesticides or chemicals are used in neither production nor manufacturing. Thanks to the good quality cotton our styles continue to look good after having been washed time and again. The colours stay bright and the prints are durable. In addition we send out our deliveries with Hermes shipping. It´s just as important for Hermes as it is for us to avoid long haul routes, thus keeping their Co2 emmissions to an absolute minimum. This is achieved through a large number of site locations guaranteeing short access routes and fast delivery.

2. good for the farmers and workers
We pay the farmers more than the minimum wage, enough money for them to feed their families

and are thus not  forced to send their children to work. Children belong at school and not in a field. We also pay more than the world trade price for raw cotton and by doing so secure the farmers' livelihoods. With Fairtrade we have a strong partner at our side, they make sure the production workers have good social and hygenic conditions. A comparison: in production towns that don't work with Fairtrade a worker earns in a week what we would spend on a latte macchiato. With this amount he has to feed his whole family. We cannot except this: beginning at the cotton harvest right up to the printing of the fabric - all our workers earn enough money to offer their families a life above the poverty line.

3. good for the present and for the future

By supporting the educational project Pratham we give our raw material suppliers something in return.

Pratham trains women in India to be teachers, organises rooms and school equipment, thus enabling them to educate children in a practical way. Education is the only way out of poverty. We intend to extend this support. Soon we´ll also be assisting two further projects and will get YOU even more involved in how YOUR money is spent support

philosophy